Under switch from analog broadcast to digital format it is urgent to use a special control system middleware (CSMW) for operator functioning in purpose of implementation of all the advanced features of this change. It enables control over TV content multiplexes (channel packages), territory of coverage, viewers’ registration as well as feedback from subscribers including on-screen messages personally addressed to particular subscriber. CSMW provides creation an unlimited number of regional insertions with centralized control of their content. Applying CSMW enables alert mode for Civil Defense and Emergency Services regardless of the channel selected and even when a receiver is off.

  General Satellite Corporation is a developer and supplier of unique CSMW for digital TV operators. The system designed by General Satellite Corporation is already implemented and effectively used since 2007 by the leading Russian satellite broadcast operator “Triclolor TV” (more than 5 mln subscribers). CSMW based on technologies by General Satellite is the best development in this area, having no analogues within the CIS countries. The world leading TV equipment manufacturers have already turned to producing units with CSMW support. Such systems application has become a standard of digital broadcast around the world.

  CSMW is an interactive service that greatly simplifies the operator’s overall management of subscriber base, simultaneously expanding opportunities of the individual approach to each subscriber. CSMW is a most up-to-date effective and comprehensive tool for control of both traditional TV and radio channels broadcast and additional services as well. It provides access to part of the Internet functions, which number will increase in the future.

  CSMW allows to go beyond just access to broadcast, turning STB into information portal, thus making digital TV even more attractive for subscribers.