General Satellite Corporation is a Russian research and production company, presenting at domestic and international market the hi-tech radio-electronic equipment, which specifications meet the highest standards. Reliability and professionalism through many years of successful activity enabled the company to take the leading place in telecommunications business community of Russia.

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Digital satellite broadcasting of 3D channels was launched for the first time in Russia and Eastern Europe.

February 03, 2010

Moscow, February 2, 2010 — Samsung Electronics (South Korea), the General Satellite Corporation (Russia), Platform HD (Russia) start the first in Russia and Eastern Europe joint broadcasting of 3D-channels. It is expected in the medium-term future that 3D-project will be offering a wide range of TV programs, including movies, entertainment shows and sport events.

3D-content is shot by special high definition video cameras. It is then transmitted over existing infrastructure of Platform HD Broadcasting Project.

The new channel can be watched in a 3D format using purposely modified digital satellite receiver HD-9300, which has built-in control systems middleware (CSMW) for operator functioning GS 3.0, developed by the General Satellite Corporation.

Samsung Electronics presented the first 3D TV-sets production samples as far back as 2007. 3D TV-sets by Samsung (models PS42B450B1W, PS42B451B2W, PS50B450B1W, PS50B451B2W) are currently manufactured in Russia at the Samsung plant in Kaluga Region. They are the only 3D TV-set models on the Russian market and are available from the majority of retail chains at the prices between 27990 and 44 990 Russian rubles. Active 3D-glasses SSG2000 model is also available at the price 5 990 Rr. many years of experience in development, leadership in manufacturing and market promotion of 3D Tv-sets and, consequently, availability of quality 3D equipment made Samsung the obvious choice as a partner in the 3D broadcasting Project.

"The ability to react quickly to changing market conditions shows innovation potential of the General Satellite Corporation. We offer cutting edge technological solutions for television industry, and currently 3D broadcasting is such a technology", − says Mr Andrey Tkachenko, the President of the General Satellite Corporation.

"We are very glad to cooperate with the General Satellite Corporation, which we see as a reliable partner and a professional player in the field of digital television. It has everything for successful implementation of our joint project. I am confident that consumers will appreciate its uniqueness," − said Mr. Sang Woo Han, Audio-Video department Director at the Samsung Electronics Rus Company.

"We have the pleasure to offer the market a new direction of satellite HD television development. 3D-video technology develops very quickly and has already attracted a lot of attention from the customers, judging by the box offices receipts. We, together with our partners, lay today a foundation for development of the 3D-broadcasting in Russia tomorrow" − says Mr Nikolay Gubbenet, General Director of the Platform HD.

The General Satellite Corporation — a Russian development and production company. It provides both domestic and international markets with system solutions and advanced technology equipment of highest standards. The General Satellite Corporation manufactures a broad line of set-top boxes for receiving digital satellite and terrestrial television channels. Its products and technological solutions are used in several satellite broadcast projects, such as "NTV-Plus", "Tricolor TV", "Platform HD», etc. The total number of subscribers using the receiving equipment produced by the Corporation exceeds 6 million in Russia alone (about 13 % of population).

The General Satellite Corporation has been the general investor in a comprehensive investment project “The area of scientific and technological development – Technopolis Gusev”, since 2007. The Project is situated in the town of Gousev, Kaliningrad region, Russia, and is currently being implemented. Two production plants were built and commissioned in 2009 to produce television STBs and satellite dishes. The plants are capable of manufacturing up to 5 million set-top boxes annually in order to satisfy the needs of the Russian National Program of switch of broadcasting to a digital format in 2009-2015" implementation. Equipment developed and manufactured by the Corporation is already being used in the test areas of digital broadcasting in Russia.

Samsung Electronics Co., Ltd. — the global technology leader in semiconductors, telecommunications and digital convergence, the sales in 2008 amounted to U.S. $96 billion. Samsung Electronics personnel nubmers 164600 employees in 179 offices in 61 countries around the world. The company consists of seven independent divisions: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Samsung Electronics, being one of the fastest growing brands in the world, is a leading producer of digital TVs, memory cards, mobile phones and TFT-LCD monitors. The company won the Grand Prix of the contest "Brand of the Year / Effie» in 2008 in the nomination "New Name" (phone Duos), and three "Product of the Year» awards (LED-7000 TV series and mini-notebook WiTuPS) in 2009.

The Platform HD − Russian operator of the paid HDTV television system. Being a relatively young company, established just 18 months ago in August 2008, it has managed to become a leader on the HDTV broadcasting market. The Platform HD currently offers the largest HD channels package − National Geographic Channel HD, MTVN HD, Eurosport HD, TV-Journeys HD, HD Life, Women's World , CinemaShow HD1and CinemaShow HD2, High Life HD. Flat panel TV-sets owners may also enjoy 19 national and thematic channels in enhanced quality, which are included in the Platform DV Package. Number of subscribers currently exceeds 24 000.

Platform HD Package is broadcast from the Eurobird 9A satellite across the Russia's European Region and is available for both private customers and cable networks interested in rebroadcasting.
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